Director, Demand Generation

Company: TTEC Digital
Location: Orlando
Posted on: April 2, 2025

Job Description:

At TTEC Digital, we coach clients to ensure their employees feel valued, and fully supported, because an amazing customer experience is an employee first process. Our vision is the same, a place where employees know they can thrive.Reporting to the Chief Marketing Officer and working remotely in the US, the Director, Demand Generation, will execute the Go-to-market strategy directly to potential companies, creating awareness and ultimately driving inbound leads. The Director will also be proficient in digital/social advertising, conversion rate optimization, marketing automation, multi-channel marketing, and any other disciplines that can be used to reach audiences and capture demand.What you'll be doing

• Develop and implement comprehensive demand generation strategies to drive brand awareness and lead generation.
• Manage and optimize multi-channel marketing campaigns including digital, social, email, and content marketing.
• Utilize marketing automation tools to track and report on campaign performance and ROI.
• Collaborate with sales and product teams to align marketing efforts with business goals.
• Conduct market research to identify new opportunities and audience segments.
• Analyze data to measure the effectiveness of marketing initiatives and adjust strategies accordingly.
• Oversee the creation of compelling content that resonates with target audiences.
• Lead a team of marketing professionals to execute high-impact campaigns.
• Stay updated on industry trends and best practices to continuously improve marketing efforts.
• This role is pivotal in enhancing our market presence and driving business growth by effectively reaching and engaging our target audience.What you'll bring to the role
  • Proven experience in demand generation and inbound marketing.
  • Expertise in digital/social advertising and marketing automation tools.
  • Strong understanding of conversion rate optimization and multi-channel marketing strategies.
  • Ability to develop and execute comprehensive Go-to-market strategies.
  • Excellent analytical skills to measure and optimize campaign performance.
  • Strong communication and leadership skills.
  • Experience working within B2B services organizations is a plus.
  • Partner channel marketing experience is a plus.$125,000 - $150,000 a yearThis position is eligible to participate in an annual incentive program. Actual compensation offers to a candidate may vary based upon geographic location, work experience, education and/or skill levels. Benefits available to eligible employees include the following: -Medical, dental, and vision -Tax-advantaged health care accounts -Financial and income protection benefits -Paid time off (PTO) and wellness time off#LI-BN1#LI-REMOTEPlease note: We are only accepting applications from candidates residing in Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New York, North Carolina, Oklahoma, Pennsylvania, Tennessee, Texas, Virginia, DC, Wisconsin and Wyoming.This job posting will remain open until we have identified an adequate applicant pool. Applicants are strongly encouraged to apply early.About UsTTEC Digital and our 1,800+ employees, pioneer engagement and growth solutions that fuel the exceptional customer experience (CX). Our sister company, TTEC Engage, is a 60,000+ employee service company, with customer service representatives located around the world. TTEC Holdings Inc. is the parent company for both Digital and Engage. When clients have a holistic need, they can draw from these independently managed centers of excellence, TTEC Digital and TTEC Engage.We are also delighted to share that TTEC has been awarded the Great Place To Work 2024-2025 certification based on outstanding employee experience across 14 countries.TTEC is a proud equal opportunity employer where all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability. TTEC has fully embraced and is committed to expanding our diverse and inclusive workforce. We strive to reflect the communities we serve while delivering amazing service and technology centered around humanity.Rarely do applicants meet all desired job qualifications, so if you feel you would succeed in the role above, please take a moment and share your qualifications.#LI-RemoteUS
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Keywords: TTEC Digital, Orlando , Director, Demand Generation, Executive , Orlando, Florida